USC Partnering with USCB and Rawl Murday on Branding Charrettes

Dr. Fang Meng facilitates branding exercise on July 9th, 2013 in Bluffton, SC.

In conjunction with Rawle Murdy, and USC-B our center is conducting research in Bluffton, SC to help them develop and identify their town unique brand/image. The first stage of the research consists of administering 4 Charrettes and conducting over 35 key stakeholder interviews.